Psychological trick used by Apple in the SMS app

The article explores how Apple uses technology to influence the perception of users across different operating systems. It highlights the issue faced by Android users when communicating with iPhone users, specifically how the green bubbles representing text messages from Android devices are considered inferior to the blue bubbles of iPhone. This unconscious segregation affects social interactions, leading Android phone owners to feel excluded. Although Apple doesn't directly control these feelings, they have successfully created an atmosphere where belonging to the Apple ecosystem becomes a significant factor in perceiving one user's value over another's. Ultimately, this subtle way of shaping perceptions of devices can have profound implications for the smartphone market and customer loyalty toward brands.