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In the article "Simpler Cookie Notices," Thomas Vantuycom discusses the challenges faced in complying with cookie regulations that often lead to complicated and confusing notifications for users. Many agencies and companies attempt to adopt the strictest rules, resulting in users being overwhelmed by choices. The author emphasizes that it is possible to simplify these notices while still meeting legal requirements. He reflects on how to make cookie notifications more user-friendly, while still ensuring compliance with regulations. Clear and transparent messaging is highlighted as a key factor in building trust among users and effectively managing their data. Ultimately, he encourages designers to rethink how cookie notices are crafted, focusing on functionality and clarity for all users while adhering to legal standards.