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Social Cooling is a new term in the digital landscape that refers to the phenomenon where people are reluctant to share their thoughts and feelings due to fear of negative feedback from others. The article discusses various factors contributing to this issue, including the increasing amount of online hate and social pressure that comes with public life on the internet. As a result, personal collections of thoughts become less accessible, potentially leading to individual isolation and a restriction of creativity online. The author also touches on the impact of algorithms, which may favor 'safe' content, further stifling originality and authenticity. In light of this phenomenon, it is important to consider how we can promote authentic sharing of experiences and support those who may be afraid to voice their thoughts publicly.