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The article discusses the principles and importance of the KISS approach, which stands for Keep It Simple, Stupid. The author emphasizes how complex solutions can lead to inefficiency and frustration. They point out that simplicity in design and software development is crucial for effectiveness. Specifically, the article highlights projects that introduced unnecessary complications that ultimately hindered user experience. It also stresses the importance of understanding user needs and tailoring solutions to be intuitive and free of unnecessary difficulties. For designers and developers, the KISS principle is not just a good habit, but a way to achieve better results with greater user satisfaction.