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The article discusses the importance of using your own product as a vital element of development strategy. The author emphasizes that understanding the product from a user's perspective can lead to better improvements and innovations. Specifically, the author points out that actively testing your own software allows teams to spot issues that might evade the technical team's notice. By utilizing the product daily, the team can more easily identify user pain points and better tailor functionalities to their needs. The article concludes with a call to action for regularly using one's own software to ensure it remains competitive and meets market demands.