The Internet has an excess weight, and the problem is growing
The article 'Website Obesity' by Nick Meryman addresses the growing problem of 'obesity' in websites. Nowadays, with many users browsing websites on mobile devices, this issue is becoming increasingly evident. Meryman argues that many websites operate with excessive complexity, which leads to longer loading times and poorer user experience. The author points out an overwhelming amount of content, features, and ads that burden websites, discouraging users from engaging with them. A key part of the article is the proposed solutions to this problem, including simplifying navigation and eliminating unnecessary elements. Implementing changes in web design could significantly improve performance and user satisfaction.
Meryman further emphasizes the need to approach design from the user's perspective. Users should be at the center of the design process, rather than merely adapting websites to the latest trends and technologies. The changing needs of users should be analyzed and incorporated into the process of creating websites. Changing the design approach leads to more efficient and user-centric websites.
The article also highlights important considerations about the resources companies and designers use to create websites. Sometimes excessive reliance on various external resources can cause a site to become even heavier and slower. The author encourages reevaluating which resources are truly essential and which can be reduced or eliminated to simplify the site. Streamlined sites can provide a better user experience and help improve user engagement.
It's also worth noting that Meryman proposes a different way of measuring website success. Instead of relying on traditional success metrics, the design team should pay attention to the actual experiences of users and their interactions with the site. Measuring user satisfaction can give a better picture of whether a site is meeting its goals. This way, designers can more accurately tailor their approach to users' needs and expectations.
In summary, 'Website Obesity' serves as an excellent reminder that maintaining a balance between functionality and simplicity is crucial in web design and development. Users should be at the core of the design process, and understanding their needs and expectations can benefit both designers and businesses. Streamlining and eliminating unnecessary elements leads to more effective websites that meet the expectations of modern users without unnecessary complexities.