The latest update for LG smart TVs adds, among other things... advertisements

LG is introducing a new feature to its OLED TVs that will surely catch the attention of tech and entertainment enthusiasts. The article from The Verge discusses innovative ads that will play on LG OLED screens while certain content is displayed. This novel concept allows users to discover new productions, movies, and shows, enabling quicker access through direct links. By doing this, LG aims to make TV viewing a more interactive experience, which may attract new users. These changes could also impact the future of television advertising, expanding the possibilities of personalized advertising. As the article illustrates, LG is striving to adapt to the evolving needs of viewers and introduce innovations to remain at the forefront of the television market.