The personal brand of a programmer - how to build it?

In the article 'Personal Branding for Devs: A Handbook', the author discusses key aspects of building a personal brand for those working in the IT industry. In today's competitive job market, having a strong personal brand can be a crucial differentiator. The author emphasizes the importance of authenticity, suggesting that you should be yourself to attract potential employers or clients. Furthermore, the article covers the essentials of creating a professional online presence, such as through LinkedIn and personal websites. Key elements that should be included in our brand are the right skills, experiences, and values that we wish to convey to the world. Finally, the author encourages active participation in the developer community, which can help in furthering one's career and building a network of contacts.