Umami - an alternative to Google Analytics (self-hosted)

Umami is an open-source analytics tool that provides a transparent way to track data about website traffic. Whether you're a small website owner or running a large web project, Umami offers features that help you understand where your traffic is coming from and how visitors are interacting with your site. This tool allows for detailed tracking of visits and user interactions by collecting valuable data that can be useful when making business decisions. Notably, Umami is privacy-focused, meaning it does not collect personal information while still enabling effective monitoring without violating visitor privacy. With its user-friendly interface and clear reports, even those without advanced technical knowledge can easily utilize Umami to improve their site performance and achieve better marketing results.