Use of Email in Poland - Report from Sare (PDF, 50 pages)

The 2023 report on email usage conducted by SARE offers a detailed analysis of trends and usage patterns of email in Poland. The document reveals that in recent years, there has been a noticeable increase in the importance of email marketing as a communication channel in business. Companies are beginning to realize that well-executed email campaigns can significantly improve their visibility and sales. In particular, the emphasis is placed on personalizing messages, which contributes to a better reception by customers. The report also addresses changes in user behaviors and the latest technology trends that influence how emails are perceived and interpreted. It is highlighted that an effective email campaign requires not only a solid strategy but also results analysis to tailor future actions to meet recipient needs.