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In Simon Hearne's article, the focus is on layout shifts associated with web fonts. Layout shifts happen when content on a webpage moves around after loading, which can negatively affect user experience. The author discusses how web fonts contribute to these shifts, as they often need to be fetched from a server before the full page is displayed. He provides several tips for minimizing the problem, including strategies like setting font sizes in advance and using local fonts whenever possible. Ultimately, he emphasizes the importance of understanding which fonts are loaded and how their usage impacts page performance. Ensuring that fonts do not cause layout shifts not only improves the website's appearance but can also enhance conversion rates and user satisfaction.