What can LEGO bricks teach us about UX?

The article on Interaction Magic focuses on the concept of UX LEGO, which involves using LEGO bricks as a tool for user interface design. The author emphasizes that LEGO is not only a toy but also a powerful resource in creating user experiences. Through the analogy of building with blocks, the article explains how different elements of interfaces can be combined in various ways to achieve the desired outcome. With this approach, designers can engage teams and clients in the prototyping and idea-testing process. In contrast to traditional prototyping tools, LEGO allows for physical manipulation of elements, which can lead to more creative solutions. The article also provides examples of how utilizing LEGO in practice can enhance the understanding of user interactions and needs.