What colors dominate in movie posters and why?

Stephen Follows' article dives into the dominant colors present in movie posters and the reasons behind their selection. It is noted that colors play a crucial role in film marketing, capturing the audience's attention and setting a tone that reflects the movie's theme. Different film genres have specific color preferences; for example, romantic films often use warm pastel shades, while horror films tend to lean towards darker tones to highlight suspense. The author also sheds light on the evolving color trends within the film industry, which change alongside audience preferences and advancements in production technology. Ultimately, Follows emphasizes the importance for poster designers to understand color psychology, as it can significantly impact a film's success with viewers.