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In the article "Shortest URLs", James Williams discusses various techniques for shortening URLs that can help optimize links and make them easier to share. The author begins by exploring traditional methods of URL shortening such as using external resources for link shortening. He also points out the risks associated with using such services, including the potential loss of access to shortened links if an external service goes down. Williams then delves into more advanced solutions that one can implement on their own website. He provides readers with tips regarding the implications of choosing URL names and strategies that can enhance SEO. At the end of the article, there's a summary that emphasizes the importance of URL shortening practices in the context of modern online content creation.