Where did the 'X' button for closing windows come from?

In this article, the author discusses the phenomenon known as 'X-to-close', which represents a new approach to closing transactions in marketing and sales. This approach involves automating the decision-making process for customers, which significantly increases sales effectiveness. The author emphasizes the importance of understanding customer psychology and tailoring sales strategies to their needs. In traditional sales models, we often rely on emotions or intuition, while 'X-to-close' focuses on data analysis and the use of technology. The article also provides practical examples of applying this method and tips on how to use it effectively. This transformation has the potential to radically change the way companies conduct their sales strategies and communicate with customers.