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In the article "The Best TLD is Not .com," the author argues for the use of various domain extensions other than the traditional .com. They emphasize that choosing the right TLD is crucial for a company’s branding strategy. In today's digital age, where online stores and brands are omnipresent, standing out is essential. The article highlights that many organizations are opting for unique TLDs, making them more recognizable. Additionally, the author examines the impact of TLDs on SEO and online visibility, suggesting that unconventional extensions can attract more attention. Finally, the piece also touches on the associated costs and availability, making the topic more complex than initially perceived.