Google Reader was one of the most popular RSS readers that gained immense popularity among internet users. Its presence in the market allowed many people to follow a variety of content in a simple and convenient way. However, in March 2013, Google announced that it would be shutting down the service, sparking a wave of criticism and sorrow among devoted fans. Users had become accustomed to using Reader daily as a central hub for managing content from favorite blogs, news sites, and other sources on the web. This all changed with the announcement that the service would be discontinued, forcing many to search for alternatives. The sadness surrounding the end of Google Reader prompted users to rethink how they consume content online and what features are important to them in the alternative tools that began to emerge following Reader's closure. So why did this decision have such a huge impact on the online community? Primarily, Google Reader became a symbol of the intersection of technology and social media, combining the use of RSS with the ability to easily share content on social platforms.