Why AMP in emails was a bad idea (and why interactivity in emails doesn't make sense)

In the article titled "Whatever Happened to AMP Email?", the author explores the evolution of AMP (Accelerated Mobile Pages) technology that was designed to make web pages load faster. The piece starts with an overview of the concept behind AMP and how it was intended to revolutionize user experience on the internet. It then dives into how AMP found its way into emails, offering interactive features aimed at saving time and increasing user engagement. Despite the initial enthusiasm, AMP in emails encountered several hurdles, including privacy and security restrictions, leading to a decline in interest. In conclusion, the author emphasizes that although AMP technology in emails may not be widely used today, its impact on the future development of interactivity in email messages is still visible and could inspire future innovations.