Why are links on the internet by default blue and who decided that?

The article delves into the reason why hyperlinks are blue, tracing back to the early days of the internet. This might seem like a trivial matter, but the choice of color was fundamentally important in creating a user experience on the web. In the 1990s, as the internet began to gain traction, blue became the standard color widely adopted by browsers, particularly Netscape. It outlines how design and color choices influence user behavior. The author emphasizes that blue was a deliberate decision so that this type of text would be readily recognizable. Looking back, changes in web aesthetics have certainly been noticeable, but blue has remained an almost universal color for links. This has led to its identification in various contexts, from text links to advertisements and invitations.