Why are notifications still so dumb, despite the advancement of AI?

The article discusses the potential of artificial intelligence (AI) in the realm of notifications, suggesting that they could become smarter and more user-tailored. By leveraging AI, notifications could not only provide relevant information but also learn user behaviors and preferences to deliver more personalized messages. Unfortunately, many companies continue to rely on traditional methods that overlook these possibilities. Often, notifications are too generic, leading to user frustration. The article also highlights that there are numerous technical and ethical challenges involved in implementing AI in notifications that need to be addressed. It's essential to note that deploying intelligent notifications requires collaboration among various teams to create solutions that truly benefit users.