Why did well-known IT brands change their name?

The article explores the reasons why companies choose to change their names. This process often reflects not only internal changes within the organization but also the shifting market environment and consumer expectations. Large corporations, such as Facebook, frequently opt for a name change in response to controversies or to redefine their brand identity. Changing a name can be a crucial step in the rebranding process, providing the company with a new identity and an opportunity to rebuild its reputation. The article also shares examples of companies that have successfully changed their names and how this has impacted their image and financial performance. It serves as a reminder that a name change is not just about marketing but also a strategic decision that can significantly affect the future of a company.