Why does Spotify Wrapped appear in November?

The article discusses the phenomenon of Spotify Wrapped, which annually captivates millions of users. It presents a summary of the most popular songs, artists, and music genres listened to by users throughout the year. Spotify Wrapped not only provides an opportunity for reflection on musical preferences but also becomes a source of social interaction as users share their summaries on social media. But why does Spotify choose November for the release of its year-end summaries? As noted in the article, this is the time when the music year comes to an end, and November proves to be the perfect moment for summaries before the upcoming holidays. The marketing strategies and emotions associated with music play a vital role in the success of this initiative, and the resulting data is also invaluable for artists and record labels, aiding them in future project decisions. From the users' perspective, Spotify Wrapped is not just a fun experience but a personal journey, illustrating the strong bond between the platform and its listeners.