Why does TikTok so strongly addict users?

The article delves into the psychology behind user interaction with TikTok. It explores how TikTok employs various design tactics to engage users for extended periods. Notably, the platform's algorithms are designed to deliver personalized content, significantly increasing the time users spend on the app. Additionally, the piece explains how visual elements of the interface, such as colors and animations, shape user experience. It's also important to note how TikTok leverages social phenomena and human emotions to enhance user engagement. Overall, it provides valuable insights for designers and marketers looking to understand how user psychology affects online behavior.