Why doesn't Apple want to add USB-C to the iPhone?

The article discusses the reasons why Apple is reluctant to add a USB-C port to the iPhone, despite the increasing popularity of this standard. It begins by analyzing industry trends and Apple's decision-making strategies. One of the main reasons suggested is the desire to maintain control over accessories and its product ecosystem. Apple prefers its own Lightning port, as it allows the company greater opportunities to develop and sell accessories aimed at 'locking in' customers. Moreover, the argument for simplifying and standardizing the industry does not seem to be a priority for Apple, which instead prefers to promote its innovations. In light of external standard regulations, Apple still has its reasons for not rushing to adopt USB-C. The author emphasizes that changes in Apple’s strategies may occur, but surely not quickly, as the company chooses its unique path through the technological landscape.