Will Apple kill podcasts with the video model?

In Anil Dash's article, he discusses the influence of Apple on the video podcast market and its potential implications for the future. Dash points out that Apple has substantial power to shape this market through its platform, which is easily accessible to millions of users. The growing popularity of video podcasts suggests a shift in how we consume content, with many creators exploring this format. He emphasizes the advantage Apple holds by providing users with integrated programs and services tailored to their needs. Like audio podcasts, metrics such as watch time and listener engagement will be crucial for content creators and brands. Lastly, Dash proposes that those who invest in this new format now could gain a significant advantage in the future by creating innovative and versatile experiences for their audiences.