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The article on TechCrunch introduces a new initiative by OpenAI to create an App Store for AI models, including GPT models. With this project, developers will have the ability to create and sell their own GPT variants in a specially designed store. This means that anyone with an idea for AI can leverage OpenAI's technology and turn it into a commercial product. OpenAI hopes that this will increase the diversity of applications and innovations within the field of artificial intelligence, ultimately benefiting end users. Such a step could also encourage greater engagement from the developer community and startups, providing them with easy access to the tools needed to create their own AI applications.