Menu
About me Kontakt

Will the new Google Tag Manager be more resilient to AdBlocks?

The article discusses Google Tag Manager (GTM) as a modern tool that helps manage tags on websites. It highlights how GTM can be used to bypass ad blockers by adjusting scripts based on the conditions of the page display. The author points out that with GTM, it’s possible to implement complex tags and track conversions without the need to modify the source code of the site. Additionally, the article emphasizes the importance of data analysis and adapting marketing campaigns in response to the results obtained through the use of tools like GTM. In conclusion, the author stresses that the ability to utilize such tools is becoming essential in the ever-evolving world of online advertising.